Evaluation-How do your products use or challenge conventions and how do they represent social groups or issues?

How do your products use or challenge conventions and how do they represent social groups or issues?

 

TRANSCRIPT

Camera

Our camera shots were very conventional throughout the whole short film. We used the typical shots that you would expect to see such as wide, mid, close up pan. Other shots such as tracking shots at the start when introducing Jeppe were considered unconventional because it is not something you always expect to see. Another unconventional shot that we had was the Point of view shot where Abdul passes out. We used close ups effectively to create a tense sense and also a dynamic one for the viewers. For example when Jeppe injects his medicine we use a close up with a shallow depth of field to firstly show the importance of the medicine and the shallow depth of field was used to focus narrowly on the injection to show it is the center of the shot.

  

Editing

For editing we stayed pretty conventional all the way through the film by using simple transitions such as fades and cross dissolves. We used these only when switching to different characters and of course at the start and end of the short. The reason we only used them at these times was because it would look unprofessional if there was to be a cross dissolve after every shot. We did however use a blur effect, which can be considered unconventional, and this was when we had Abdul opening his eyes after passing out. The reason for it being unconventional is that it is not a typical thing to see especially with the genre and story we have chosen for our short however we stuck with it for the dynamic effect it would have on the audience. Something unconventional that we did was not follow the match on action as such and this is because we had to try and fit in the story in the space of 5 minutes therefore using a lot of match on action would be time consuming.

Sound

We had both diegetic and non-diegetic sounds in our short. This was of course very conventional because this is typical of every short film or movie in the industry. We did not necessarily have a specific soundtrack instead we decided to use three different backing tracks to represent the mood of each situation. For example, Jeppes scene had a lighthearted soundtrack whereas Abdul's was a very dark and sad one because Jeppe was reacts positively about his disease whereas Abdul does not. The last soundtrack was lively and upbeat due to a happy ending. The unconventional thing we did was not using a soundtrack however we used our Foley very well for example when the alarms go off and when the water is running. This showed realism in the scenes.

Narrative

Our narrative was very conventional. We followed Todorovs equilibrium theory where there is an existing equilibrium that is later on disturbed and at the end there is a new equilibrium formed after everything is resolved. For our short, our existing equilibrium is when we introduce both Jeppe and Abdul. The disruption occurs when Abdul passes out and after him and Jeppe become friends the new equilibrium is formed. Although this is very short when seen, you can clearly see where the disruption occurs and where the new one is formed.

Mise-en-scene

We created the ambiance of our short film using mise-en-scene; this means we used props, clothing and the atmosphere around us throughout our film. As this was an informative short film things like medicine and exercise were very important to show, our film was based around diabetes and therefore we needed to reach out to the diabetic community in Qatar, although it’s not as wide spread there are major interests in this association, we even went to collect some more information on the topic so our film would be more in depth about the disease. One of the major factors of mise en scene is the costume, we had to show the different lifestyles of the characters through their clothing, Jeppe was always dressed well and neat whereas Abdul was in baggy clothing and rushed. Other way we used props in this short was through using the bathroom scenes, this toothbrush shows that jeppe is very clean and thought out whereas abdul doesn’t brush his teeth ie doesn’t take good care of himself, When it came to showing the insulin pen this scene was curcial to add in as it showed the clear difference, jeppe using his and abdul neglecting it, there are also societal factors considerd in this short film, when deciding on the cast we wanted to represent all populations and therefore we casted two actors from different races, this allows arabs to connect on an emotional level with abdul and uropeans to understand the struggles faced by jeppe.

Postcard and Website

When creating ht postcard and website we chose to use wix as a template. For the postcard I took inspiration from the thor movie poster as it focused on the subject and did not have a background, it was clear that this was the direction I wanted to go in, I wanted my audience to connect to my post card image on an emotional level as this short film is very dense in informative, this postcard is a lot less formal than the website for this purpose. For the website we diced to keep it simple and easy to use as our audience would need to use it frequently to find showing and information on the short film, this shows the website to be very dense of information following the same convention as the film this is done to create synergy.. The use of colours is plain and simple using a shade of purple and white as well as our font which is uniform to all of our products to show our brand. The video was the main attraction of the website, this challenged the usual website conventions of using an image as the centre of it.